Dying For A Six Pack: The Crisis of Masculinity
By Jacqueline Spragg, 18 Nov 2016
Lad culture: a subculture initially associated with Britpop music of the 1990s. “The image of the ‘lad’ or ‘new lad’ arose in the early 1990s as a generally middle-class figure espousing attitudes conventionally attributed to the working classes”. I personally believe this definition is a complete polar opposite to the types of “Lads” we know, see and most definitely hear today. The National Union of students describes Lad culture as group or ‘pack’ of ‘Lads’ with a mentality residing in activities such as sport and heavy alcohol consumption, and ‘banter’ which was often sexist, misogynist and homophobic. Recently, the union has called for a summit on Lad culture due to the effects it is having on generic divide in universities, increasing sexism and increased sexual harassment like common catcalling which, I’m sure, every girl has witnessed. The formation of this new type of hench, offensive group of complete juvenility can be seen as a harmless culture giving people the gift of “Banter”. But despite the jokes and harmless mick taking, people partaking in this new culture craze can unfortunately become ignorant and blind to the devastating effect they’re having on women, society and sadly – themselves.